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Dax has been directing commercials since 2005, when he started working at MTV. He left in January 2011 and has been directing various TV commercials ever since under the name Sniper Twins with directing partner, Barry Flanagan, both in the D.G.A. You can see some of their work here.
In addition to directing, he's created and produced content in other verticals. The content, seen down below, vary from TV series to film to music to app. They are able to overlap and be used as assets to aid each other in content creation and marketing as well as partnerships with companies and artists.
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